Growing deeper disciples online is better than growing wider 95% of the time.

Facebook organic reach sat at just 1.37% in 2024 — and it's not coming back. Here's what the algorithm shift means for how churches should think about social media, creative investment, and what actually moves people. The most effective thing your church can do on social media right now isn't reaching strangers — it's going deeper with the people already in your orbit. Here's why the algorithm shift actually favors churches that invest in discipleship over discovery.